Week Eleven Homework

Read:
Chapter 7 - General Management
Do:
Read also about W. Chan Kim and Renee Mauborgne's Blue Ocean Strategy or check out their PowerPoint presentation that Ken previewed (hit F5 to view when you open it). And while you're at it, check out the Boston Consulting Group's (BCG) Boston Matrix.

Do you all realize we have only 2 short classes until the end of the course? And one of these is the Final Exam? Yeowser

What Really happened to Ebert and his Omega Paw?

Week Ten Homework

Read:
Case 5.8 - Omega Paw Inc.
Do:
Remember to ask "So what?" to drill down to the essence of an answer.

Watch (with a beer):
Jack Bloom describing Michael Porter's
5 Forces of Competitive Strategy

Quiz next week on Chapter 5 Marketing Management
10 questions on Marketing
• Short case (one page) to read
• Really short answers required

Week Nine Homework

Read:
Chapter 5 - Marketing Management paying special attention to p 362-363 and the difference between mark-up and profit
Do:
Read Case 5.1 Abbott Laboratories, Limited
We'll work on it in class next week in teams.

By-the-way, "Brandman" Bernie Hadley-Beauregar is still going strong at Brandever.

Week Eight Mid Term Exam

Page 308, Case 4.27, Hibbs Web
Ken has a list of four questions, responses should be no more than six pages double-spaced. After we have turned the questions in next week, we will answer a fifth question.