Read:
Chapter 5 - Marketing Management paying special attention to p 362-363 and the difference between mark-up and profit
Do:
Read Case 5.1 Abbott Laboratories, Limited
We'll work on it in class next week in teams.
By-the-way, "Brandman" Bernie Hadley-Beauregar is still going strong at Brandever.
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1 comment:
My notes say to read 362-3, but we won't be tested on it.
It's an interesting case!
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