Read:
Case 5.8 - Omega Paw Inc.
Do:
Remember to ask "So what?" to drill down to the essence of an answer.
Watch (with a beer):
Jack Bloom describing Michael Porter's
5 Forces of Competitive Strategy
Quiz next week on Chapter 5 Marketing Management
10 questions on Marketing
• Short case (one page) to read
• Really short answers required
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3 comments:
Tables won't post in here, but I came across a way to look at using SWOT analysis that I really like, so let me try to describe it.
Make a 3x3 table with big squares. So this will make sense, think of those nine boxes as:
a b c
d e f
g h i
Put all your strengths in b, weaknesses in c, opportunities in d and threats in g.
In e, answer this question:
How could I use one of our strengths to exploit one of our opportunities in the market?
In f, answer this question:
Do any of the opportunities provide a way to counter one of our weaknesses?
In h, answer this question:
Do our strengths show us a way to relax a threat?
and in i, answer this question:
Do any of our threats match up with weaknesses in a way that would tell us not to focus our efforts in a certain area?
Finally, look for any other cross-reference questions you could ask in e, f, h and i.
This made the uses of SWOT more clear to me.
That's a great matrix, Jan. I used it for this "Omega Paw" case last night. Very good way of determining what's an option and what's not. I scanned my doodles and posted them here:
http://www.chromajoy.com/_Notes/OmegaPaw_SWOT.pdf
The one thing I forgot was that the MSP I noted in my calcs is Ebert's cost of production - it doesn't include a profit margin. So the $27.47 figure will actually only yield $27.47 - 8.88 = 18.59 profit * 182000 units = $3.3 million only.
Thanks for sharing your thoughts on Omega Paw, Cal.
I'm working on a chapter summary as a way to study for the quiz Tuesday; send me your email if you'd like a copy (always remembering that the whole text is the ultimate reference, this is just meant to be used along with it because I find it handy to study that way).
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